Year 2019 Winners
Professor at MICA, Ahmedabad, India
Winner of FIRST Prize of Rs. 500,000
Shaphali Gupta is a Professor at MICA in the area of Strategic Marketing and also a Research Fellow at Georgia State University, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business. She has obtained her Ph.D. from the Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with Marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, emerging market strategies, innovation, customer experience management, customer engagement and advertising strategy.
She has published her research in top tier marketing journals (which includes AMA journals, FT 50, A* and A listed journals) such as the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Industrial Marketing and Journal of International Marketing. She regularly presents her work in esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share her research work. She is also a gold medallist certified trainer by the Indian Society for Training and Development, Ministry of HRD, New Delhi. She started her academic career more than a decade ago and taught at various management institutes as a full-time and invited faculty in India. Before joining MICA, she was associated with MDI, Gurgaon. She enjoys teaching various courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management.
She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry for a few years with Reliance communication and ICICI Bank, where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.
Associate Professor, Department of Management Studies, IIT Delhi, India
Winner of SECOND Prize of Rs. 300,000
Arpan Kar is Associate Professor in the Information Systems area at Department of Magament Studies, IIT Delhi, India. His research interests are in the domain of data science and AI/ML applications, digital transformation, internet ecosystems, social media, blockchain and ICT-based public policy. He has authored over 120 articles in Elsevier, IEEE, Springer, ACM, Taylor & Francis, and Emerald and edited/authored 6 research books. His research has been cited over 1500 times. He is on the Editorial Board / Associate / Coordinating / Editor of reputed journals like Int. J. of Information Management, Information Systems Frontiers, Global J. of Flexible Systems Management and Int. J. of Elec. Government Research. Previously, he has worked for IIM Rohtak, IBM Research, and Cognizant Consulting. He has also generated over 15 Crores rupees through research, advocacy and training projects from national and international MNCs and governments. Over the years, he has received numerous awards and recognitions for his contributions in research from several organizations including the Association of Indian Management Schools, International Federation for Information Processing, Elsevier, Tata Consultancy Services, Project Management Institute, IIT Delhi and IIM Rohtak.
Associate Professor of Marketing, IIM Calcutta
Winner of THIRD Prize of Rs. 200,000
Ramendra Singh is currently working as Associate Professor of Marketing at IIM Calcutta. He completed his PhD in marketing from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech (Mechanical Engg) from IIT-BHU. His research interests include, CSR, Marketing to Bottom of Pyramid, and Sales Management. His research has been presented in leading academic conferences across the world, and have published in reputed top journals including, Journal of Business Ethics, Marketing Theory, Journal of Business Research, International Marketing Review, International Journal of Human Resource Management, and Journal of Information Technology. He has also authored several case studies, and books on marketing. He has previously worked in the industry in various sales and marketing roles for several years.